Beta Pulse
Top-of-funnel metrics. Wired to Supabase + analytics next phase.
Investor Command Center
Pre-seed raise · $250K target · Active
Investor Playbook
Full pitch document — problem, solution, traction, financials, and the ask.
Download PDF ↗Live Investors Page
Interactive return calculator and the full raise narrative, pulling live data.
Open Investors Page ↗Financial Model
Three-tab model — assumptions, per-user economics, investor summary. Y5 revenue $1.70M, 88% gross margin.
Download Model ↗Founder School
Teaches ARPU, CAC, LTV, the SAFE, dilution, and the full investor money story using real LaunchPad numbers.
Open Founder School ↗Investor Visualizer
The live financial model — toggle revenue streams, watch the EBITDA crossover at Year 3, and drag the return calculator.
Open Visualizer ↗Engineering Handoff — Bryce
Full technical onboarding document — codebase, stack, Build 5 spec, roadmap, how we work.
Open Handoff Doc ↗Pitch Prep — the 5-minute script click to expand
The hook
"I'm David, founder of LaunchPad — the creative marketplace where a client books a whole team in one flow. The power of an agency, from your phone, using local creatives."
The product story
Two things nobody else does: a matching algorithm that learns each user's style and surfaces the right creatives, and LaunchDeck — booking up to five creatives in one transaction. The team is the unit of work; that's the moat.
Profitability
Flat, client-side fees — never a cut of the creative's rate. $15 under $500, then 10% and 8% as work grows; Pro at $29/mo; opt-in promotion. A $5,000 booking makes us $400, not $30, at ~88% gross margin.
The investment plan
$250K pre-seed on a post-money SAFE at a $1.75M cap (14.3%). Funds payments live, a director of operations, and the Rhode Island community push that drives the marketplace to density. EBITDA-positive in Year 3.
Brand Hub
LaunchPad visual identity · June 2026
Brand Flight Manual
The brand as a navigable constellation — colors, voice, the mark, and the mission, in one cinematic scroll. The complete picture of LaunchPad.
Brand Guide
The full brand book — palette, type, logo system, voice.
Download ↗
SVG source files pending — export from Canva and upload to /founders/assets/logos/ to replace these PNGs.
Confident, not loud. We don't shout. We state.
Minimal, not empty. Every word earns its place.
Editorial, not corporate. We write like a magazine, not a memo.
Canva Brand Kit
Update this URL after setting up the brand kit in Canva.
Open in Canva ↗Bug & Fix Log
Build 4 queue — 3 open issues
Daily Pulse
Session-by-session log — what shipped, who shipped it, what's next.
Admin Pulse
Live counts from the LaunchPad — Admin board on Asana.
App Health
Live service status, recent builds, and beta cohort.
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Decision Library
The reasoning behind every choice that shaped LaunchPad.
Quick Actions
One click into the stack.
Marketing Kit
Portable docs — pitch, business plan, OS overview, talking points. Open, copy, send.
Geo Expansion
RI → New England → East Coast → National. Density before scale.
Marketing Submissions
Live from thelaunchpad.app — waitlist signups and creative-category requests.
Pending
Invited recipients who haven't created a profile in the app yet — plus any that haven't been emailed or whose send failed. Activation = a row in Supabase profiles joined to auth.users by email.
Active Beta Users
Recipients who got the welcome email and have a profile in the app. Updates automatically as new users sign up — no portal action required.
Editorial
Two distinct editorial surfaces. Featured — picks below
surface in the app's discovery Featured rail (merit, not paid;
separate from Boosted posts). Showcased — editor picks
highlighted on creator profiles — is a separate surface, planned for
Build 6 (see decisions/build-6-boost-featured-spec.md).
Manual curation by design until volume warrants automation
(decisions/2026-05-11-featured-content-manual-curation.md).
Milestone Timeline
From closed beta to Series A.
The Stability Build
- LaunchDeck v2
- 11 bug fixes
- Atlas mascot confirmed
- Build system stabilized
The Revenue Build
- Stripe payment processing
- Pro subscription · $29/mo
- Algorithm bones
- Client profile redesign
The Launch Build
- Algorithm Phase 1
- Reviews and ratings
- App Store submission
- Discovery feed redesign
The Intelligence Build
- Algorithm Phase 2 — ML
- Style matching score
- Creator analytics dashboard
- Android beta
The Expansion Build
- Boston launch
- Event + music vertical bones
- Team accounts
- Android public
The Platform Play
- Event marketplace live
- Wedding vertical
- International expansion
- Acquisition positioning